Episode 504

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Published on:

12th Sep 2020

Out-of-the-Box Ways to Repurpose Webinar Content

Today, we’re going to talk about repurposing webinar content. So you came up with your idea, you marketed the webinar, you delivered it. It was great. The value was huge, and you're so happy with it. What now? Shouldn't you just create a gated, evergreen webinar?

The big thing is that it’s evergreen and you're like, “This is so great!” It's wonderful, but there's no deadline.

There's no scarcity. There's no compulsion. So what's going to drive people to watch that? So what if it's a lead gen piece?

I think if you've built up some authority and you have a reputation for creating amazing content, then yes. That could potentially work out really well for you.

But like I said, once the event is done, you hibernate. Once you're done hibernating, then you have to ask yourself, “How do I repurpose all of this wonderful content that I have?”

So I'm going to share with you what I recommend to my clients, from what consumes the least amount of resources to the most.

Show notes: https://defythestatusquo.com/2020/09/18/5-ways-to-repurpose-webinar-content/

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About the Podcast

The Critically Conscious Coach

Build an Authentic and Aligned Coaching Business

Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?

Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals.
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way.

In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls.
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.

About your host

Ruth Bowles

I have a passion for helping businesses express themselves through their content. My time as a military intelligence professional taught me how to find creative solutions to problems.

I turn those skills to helping client-based businesses who want to authentically connect with their audience, human to human. We use their content to educate, build credibility, and client trust.

I love working with business owners who truly believe their offer will change lives and who are living out their purpose through their business.