Episode 6

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Published on:

21st Jul 2020

Inclusion Is NOT a Zero-Sum Game

For our next segment, Dr. Aparajita Jeedigunta of AJ Rao LLC and I are going to talk about inclusion. The topic of this episode is that inclusion isn't a zero-sum game. Could you elaborate what you mean by that?

Dr. AJ: Absolutely. There’s this concern that by including more people, you're actually taking away power and privilege from those who already have it. Like when we talk about white privilege. There are white people who are not affluent saying, “I grew up poor.” I’m not denying that at all, but you're still white. There's still some privilege that comes with that.

Just like me being Indian American; people assume that my parents are filthy stinking rich, but they're not. I do have the privilege of having the support of my parents, a stable family structure and a commitment to family. Those are my privileges.

That's really where this “inclusion is not a zero-sum game” comes from. When we think of inclusion, we tend to think of these sacrifices and privileges, but it's not like that. The universe theoretically started from the Big Bang, and it's still expanding. The power and energy in the universe is still expanding. That's sort of how inclusion is. It's still expanding. By including more people, we don't destroy that energy. We just convert and amplify that power exponentially by adding more voices. It's not even linear. When we look at it like a win-loss, zero-sum game, we're just shooting ourselves in the foot.

Read the shownotes: https://defythestatusquo.com/2020/07/21/inclusion-is-not-a-zero-sum-game/

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About the Podcast

The Critically Conscious Coach
Build an Authentic and Aligned Coaching Business
Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?

Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals.
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way.

In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls.
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.

About your host

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Ruth Bowles

I have a passion for helping businesses express themselves through their content. My time as a military intelligence professional taught me how to find creative solutions to problems.

I turn those skills to helping client-based businesses who want to authentically connect with their audience, human to human. We use their content to educate, build credibility, and client trust.

I love working with business owners who truly believe their offer will change lives and who are living out their purpose through their business.