Episode 181

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Published on:

22nd Jul 2021

E 181:The Biggest Mistake You're Making In Your Marketing with Humaira Akhter

Welcome back to another episode of The Defiant Business Podcast!

Today we have Humaira Akhter, a Brand Strategist who helps conscious entrepreneurs overcome internal conflicts to create an intentional, life-changing & transformational Brand.

Humaira served for over twelve years in the Healthcare and Corporate Industry, working with small Startups to multimillion-dollar proposals. She has worked at every end of the spectrum all sharing the same goals of communicating high value through strategic design. Now she runs her own consulting agency and focuses on enhancing the client's experience and increasing their impact.

In her second episode, we're going to talk about the Biggest Mistake you're making in your Marketing, as well as the ways you can avoid doing it.

If you're interested in learning more about what's the most common mistake that people do in their Marketing and how to stop doing that, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

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About the Podcast

The Critically Conscious Coach

Build an Authentic and Aligned Coaching Business

Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?

Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals.
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way.

In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls.
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.

About your host

Ruth Bowles

I have a passion for helping businesses express themselves through their content. My time as a military intelligence professional taught me how to find creative solutions to problems.

I turn those skills to helping client-based businesses who want to authentically connect with their audience, human to human. We use their content to educate, build credibility, and client trust.

I love working with business owners who truly believe their offer will change lives and who are living out their purpose through their business.