Published on:

30th May 2022

265: Never Use False Exclusivity and Scarcity

“Only 2 days left to get this course!”

“Only 2 seats left in my program!”

These are examples of false scarcity and false exclusivity, and we’re going to talk about why you should avoid this in your business.

False exclusivity is when a coach, consultant, or business owner makes it seem as if only certain people or a certain number of people can buy their services. 

You'll learn:

  • What's false scarcity in coaching and consulting?
  • What's false exclusivity?
  • How to avoid these unethical marketing tactics

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🎧Episodes mentioned in this episode (You SHOULD listen to):

259: The Pressure Cooker Sales Script

▶ Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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About the Podcast

The Critically Conscious Coach
Build an Authentic and Aligned Coaching Business
Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?

Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals.
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way.

In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls.
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.

About your host

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Ruth Bowles

I have a passion for helping businesses express themselves through their content. My time as a military intelligence professional taught me how to find creative solutions to problems.

I turn those skills to helping client-based businesses who want to authentically connect with their audience, human to human. We use their content to educate, build credibility, and client trust.

I love working with business owners who truly believe their offer will change lives and who are living out their purpose through their business.