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Published on:

26th Nov 2021

216. Destigmatizing the Sexual Wellness Industry Through Brand Marketing With Barbara Cook

Welcome back to another episode of The Defiant Business Podcast!

Today I'm talking with Barbara Cook, the CEO of omnichannel sexual wellness retailer Lovers and popular online lingerie retailer, Yandy. Barbara pivoted from running coveted fashion brands as the former President of Hudson Jeans and CEO of Miansai to reignite and reinvigorate the 40-year-old Lovers brand, and oversaw its monumental acquisition by the iconic PLBY (Playboy) Group, Inc. Barbara boasts more than two decades of retail and merchandising leadership experience from Gap, T-Mobile, and Starbucks.

In this episode, we're going to be talking about destigmatizing the sexual wellness industry through brand marketing as well as how defining - reframing pleasure will help you define the things you actually enjoy doing in life.

If you're interested in learning more about sexual wellness and why experiencing pleasure plays an essential role in overall health and well-being, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

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Barbara's website: https://loversstores.com

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

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About the Podcast

The Critically Conscious Coach

Build an Authentic and Aligned Coaching Business

Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?

Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals.
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way.

In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls.
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.

About your host

Ruth Bowles

I have a passion for helping businesses express themselves through their content. My time as a military intelligence professional taught me how to find creative solutions to problems.

I turn those skills to helping client-based businesses who want to authentically connect with their audience, human to human. We use their content to educate, build credibility, and client trust.

I love working with business owners who truly believe their offer will change lives and who are living out their purpose through their business.